Chinese film exhibition is not easy More than 500 films into the theater only 12

 China among the world's third screen, the average daily number of add 4.3

cross-billion into the Chinese box office reality home unhappy. In billions of Kaigegaozou, cannon fodder, down the drain, but also a large part made films do not get into theaters.

this film has become an urgent need to solve a major problem.



release is not easy

500 more than the film is only 1 / 2 into the theater

2010, the Chinese film market produced a total of 526 film, but also really into the theater's 260 or so, the total only about 1 / 2.

many people in the industry agree that this is the movie needed to solve a major problem.

film production, it is a kind of damage.

the eldest son of Hong Kong film star Eric Tsang Derek Tsang directed the first feature film, any hope: a large number of small investments made films, being able to into the theater was not an easy task.

difficult to make money

200 made films more than 60% down the drain

film into theaters, just as crowded single-plank bridge, about 1 / 2 through, and the remaining 1 / 2 are out of the river and drowned. And successful way through the difficult path of these films are not all waiting for their luck: According to industry statistics, in 2010 to more than 200 theaters made films screened in about 60% lose everything.

back in 2010, there have been at least 3 times a small investment group made films become cannon fodder, littered with corpses of the situation.

The first was in June 2010, a large number of motion pictures in order to avoid July 22, 2010 release of The result is not one of dollars. Not to mention money, and even recover the cost of the film are few, also a

second time was in August 2010, avoid the

third time was in October 2010, a 27-made films released in one breath, and finally only a strong

It is reported that the overall situation is made films: 20% of the money, get even 20%, 60% loss.

box office movie titles (dollars)

million

Movie Name box office (RMB)

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p> Tour ? Certainly not, 北京新影联 theaters gave away real deputy Gao Jun: Military analysts say, when the market made films get together, when a large number of film a day trip,

and when the market is imported or domestic large when large, medium and small investors the same movie for a day trip.

to the recent film, for example, 2010, 12 months late, December 24, 2010, secondary investment thriller December 30, 2010, statistics showed,



Collecting data reporters found that the film released in 2010, a total of 98 (including 35 documentaries) have not been to the top artistes grace the first week of box office consultation list, which means they lower the box office the industry was not caused concern.

addition to documentaries, there are 25 directors and actors still have a certain fame in the 2010 movie box office battle in decline, the newspaper of such films collected a total of 14 films at the box office, In these films, only

expert inquiry

film does not look good is the root cause

regardless of the market, there is no large domestic or imported blockbusters, the fate of small investments made films seem the same - down the drain. This is an extremely unusual phenomenon, the problem in the end they went wrong?

famous film critic, Professor Zhao Ningyu Communication University of China, said in an interview, the film does not look good is the fundamental reason, which led to the cause of the film does not look good there are many, but the most important thing is related to production Team unprofessional: project is already through the review,

opportunities for filming on has been pretty good (encountered such a situation) can only be endured.

quality caused by low-cost operation rough

in Zhaoning Yu opinion, another big reason is that low-cost operation due to the rough video quality and damage the confidence of the audience.

It Zhaoning Yu said the Ministry in 2010 made more than 500 films, about 300 investment between 500000-1000000. costs. 16 hours a day to shoot, totally inconsistent with the law of creation.

These people are not entirely the creation of laws in accordance with the growth of the film, so even if there are good people also wear no more. Gao Jun, vice president of United Cinemas is that the small investment made films now accustomed to large to run together, have a large get together, this is a very terrible part: trample the weak players and each other, can only be a dead end.  but do not completely look at each other's tune.

Gao cited an example: Ocean person in charge of the line when in an interview also made a similar point: For the small investment in films is concerned, in addition to video quality, and schedule of choice is a very important part.

release author / journalist Wang Gang Yu Tak surgery