July 12 this year, METI said that the Chinese online marketplace of goods sold there are many counterfeit goods Japanese companies. Recently been accused of leading online shopping mall selling refurbished goods or fake event after another. December 13, CCTV's Most come from Taobao.
issues on the net purchase of counterfeit goods has entered the public view. A survey shows that the proportion of fake inline estimated 30% to 50%. some analysts have pointed out that the reason why fake online shopping platform despite repeated prohibitions, is the popular online shopping platform, the platform is difficult to choose between the prestige and platform, if the fake the real thing, is bound to affect the platform popular. online shopping platform itself is a synthesis of contradictions: not only bear against fakes The first line of defense, but also the distribution center for counterfeit goods.
Alibaba is the largest victim of fake goods. We do doctors have to cure this cancer. years ago Taobao C2C is a dominant, almost no competition. Taobao scale development has been in pursuit of the state. Up to now need to raise the threshold at this stage.
to raise the threshold issue in this year, July 8, Taobao Search for the implementation of a new rule, no longer the time frame in accordance with the sort of goods up and down, but increase the weight of the seller service quality factors. because Taobao is also beginning to understand the flow and size is not equal to profit, this led to some C Store sellers store page views and trading volume plummeted. But the new regulation 7.8 is to a certain extent, the quality of Taobao sellers increase.
For the consumer, how to avoid fake encounters and positive impact, the availability of fake encounter Peifu become the focus of the most popular, but online shopping is a great beginning to end rights problem. IT media have pointed out that if you Taobao Maidaojiahuo, merchants will let you issue the official brands fake certificate, such as LV, Gucci, etc. Most companies do not offer this Consumers who have not been solved once Maidaojiahuo through word of mouth, a lot of negative spread will prevent new entrants to try, Taobao's brand image will be so reduced. Meanwhile, one of Taobao's grand strategy is to internationally recognized brands on the platform, such as Adidas, Nike, to open flagship store in Taobao. While top international brands such agents do not explicitly stop shop, but on the fake Taobao will affect its brand image is that they One of the primary considerations. Thus, from a strategic perspective, it is inevitable crackdown on Taobao.
rampant based on fake, Taobao said that they are the greatest victims. Peifu measures against counterfeit goods, Taobao launched Asking System, when buyers and sellers of transaction disputes, if not to achieve effective consultation, the first pad Taobao will pay consumers to pursue the responsible seller. In addition, Taobao's policy is Juzhengdaozhi by the seller did not sell out his false evidence. In addition, Taobao has organized a team of 500 people rights.
online shopping market in the current crackdown, there are still many place should be standardized. Ma said the United Online shopping network operators to promote the building regulations. with industry sources, not only to advance anti Taobao false, but also after the crackdown, but also with consumer watchdog. also proposed Taobao if those who can provide genuine evidence of the weight of goods (ie, better ranking and display) that is a compliment to the formal means of commodities, will play an inhibitory effect on the rampant fakes. If we can inhibit the major online shopping platform for their own short-term profits, long-term credibility of the mechanism from the consumer equity point of view the system specifications, the real e-business culture will come.
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